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Spring 2008

Welcome to Atkinson Management Today, the student produced publication of the Atkinson Graduate School of Management at Willamette University. Our goal is to provide you with news you can use. We research top management techniques and trends to bring you tips from experts, professionals and current studies on a variety of important business topics.

Please share your feedback by following the link at the bottom of any article.

Brand Promise: A Seven-Word Management Dashboard

A. Matt Caulder/PMBA Candidate 2009

MBA programs explore and promote a host of systems to analyze, monitor, and quantify business functions with the goal of being able to routinely and automatically generate meaningful measures to inform the decisions managers face every day.
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Riding the Wave of Corporate Social Responsibility

Cheryl Berger/MBA Candidate 2009 and Nathan Isaacs/MBA Candidate 2009

What do companies gain by integrating the missions of charitable organizations into their own business strategies?
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We Got Lucky:Oregon Well Positioned After Housing Bubble Bust

Burton Simmons/MBA 2008

It’s mid-spring in 2008. Bear Stearns has just collapsed, Citigroup has written off assets valued roughly at the GDP of Ghana and Michael Kennedy, senior economist for the State of Oregon, sits at a table, eating lunch and talking excitedly.
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Knowledge Process Outsourcing (KPO) -- how it is changing the outsourcing landscape?

Kushal Chakrabarty/MBA Candidate 2009

Knowledge Process Outsourcing, or KPO, is the outsourcing of knowledge processes.
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Recession-Proof Wine?

Nathan Isaacs/MBA Candidate 2009

You may find the slight hint of a weakened dollar, the fragrance of rising oil prices and a slight aftertaste of a housing crisis when evaluating your next glass of wine.
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