Spring 2006
Welcome to Atkinson Management Today, the student produced publication of the Atkinson Graduate School of Management at Willamette University. Our goal is to provide you with news you can use. We research top management techniques and trends to bring you tips from experts, professionals and current studies on a variety of important business topics.
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Creating Business and Social Value
How can firms find value in social responsibility programs? Managers have been faced with this dilemma since Nobel prize winning economist Milton Friedman stated: "The social responsibility of business is to maximize profits."
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Podcasting gives listeners what they want to hear, when they want to hear it and where they want to hear it. It sounds like a dream come true in the world of customer service.
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Change the Workplace, Not the Woman
For every 10 men in the executive ranks, there is one woman. On average, women who return after an absence to the business world lose more than 25 percent of their earning power.
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Young, Old Find Workplace Balance
More than 60 percent of employers report tension between employees of different generations – from clashes over flip-flops to flextime according to a recently published survey.
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