Fall 2007
Welcome to Atkinson Management Today, the student produced publication of the Atkinson Graduate School of Management at Willamette University. Our goal is to provide you with news you can use. We research top management techniques and trends to bring you tips from experts, professionals and current studies on a variety of important business topics.
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Technology Brings new Challenges to Human Resource Professionals
BlackBerries, iPhones and other mobile communications devices have made it easier to stay connected to our personal networks and needs. But these new technologies have also made it easier for us to stay tethered to our work.
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Toyota Motor Sales, U.S.A., Inc, has been a model for good corporate citizenship and employee involvement in the community for the past two decades. For the ninth consecutive year, Toyota provided sponsorship at the national level and encouraged its associates and family members to spend a day restoring public parks and forests across the country as part of National Public Lands Day (NPLD).
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An explosion of new wind farms is happening throughout the United States and particularly in the Pacific Northwest with the region’s existing power system anticipating the addition of up to 6,000 megawatts of wind energy by 2024 or sooner.
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Marketing Professional Sports to Pink Customers
“Honey, get your own beer. I’m watching the game.” As the number of women sports fans is increasing, marketers are scrambling to capitalize on this huge segment. The majority of household budgets are also controlled by women. This creates a gaping hole in prior marketing efforts that were targeted solely to men.
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Diversity is a Competitive Advantage
Many managers debate whether cultural diversity provides a competitive advantage in the workplace.
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Technology and Word-of-Mouth Marketing
Traditional marketing communications operate like a two-way street, with information flowing between the marketer and the consumers. The way that consumers actually receive information about a brand more closely resembles a roundabout, with many ideas coming to the consumer simultaneously from several sources and intermixing before exiting the roundabout and driving the consumer to a purchase decision.
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