Willamette University

Faculty Directory

Bruce L. Gates

Bruce L. Gates

"I can think of no graduate school more committed or more conducive to developing the range of skills and abilities required of today's and tomorrow's manager than the Atkinson School."

Message

The Atkinson School has always prided itself in its graduates. We believe they possess an analytical breadth and practical problem-solving sophistication that transcends traditional business and public administration specialties. We believe they are well prepared for the myriad of changes the management profession will undergo in the future.

Your career in management will provide many challenges and even more opportunities. And while nothing about the future is certain, you can be confident that the successful manager will need to be both a specialist and a generalist, a leader and a follower, a team player and a self-reliant entrepreneur, a creator and a user of information. I can think of no graduate school more committed or more conducive to developing the range of skills and abilities required of today's and tomorrow's manager than the Atkinson School.

Education

  • Ph.D., University of Pittsburgh
  • B.S.E., Princeton University

Areas of Instruction

Statistical Inference and Model Formulation, Entrepreneurship, Management Science, Strategic Management

Research Interests

Applied Forecasting, Decision Making in Small Business, Value Chain Analysis

Selected Professional Activities

Consultant in strategic planning, forecasting for the Oregon Office of Economic Analysis (lotteries), and caseload forecasting for the Oregon Department of Human Services; Expert testimony in employment discrimination litigation.

Selected Publications

FORECAST!: Forecasting Enhancements for Lotus 1-2-3, INTEX Solutions, 1984-94.

Social Program Administration: The Implementation of Social Policy, Prentice Hall, 1980.