Faculty Directory

Madhu Rao

Madhu Rao


  • Ph.D. (Industrial Engineering), University of Toronto
  • M.Tech. (Industrial Management), Indian Institute of Technology
  • B.E. (Mechanical Engineering), Osmania University


Madhu Rao serves as Senior Associate Dean at Willamette University’s Atkinson Graduate School of Management.   His role includes managing the day-to-day operations of the school, developing curriculum plans with faculty members, and overseeing the accreditation process.

Rao received his Ph.D. in Industrial Engineering and Operations Research from the University of Toronto and served as a faculty member and administrator at Bowling Green State University (BGSU) in Ohio prior to coming to Willamette University.  At BGSU, he taught courses in Management Science and Business Statistics at the undergraduate and graduate levels in the Department of Applied Statistics and Operations Research.  He also served as department chair, associate dean, senior associate dean and interim dean of the College of Business Administration.

Rao’s research and focuses on modeling and analysis of stochastic systems with applications to product warranties, manufacturing, computer and communication systems.  His papers are published in numerous academic journals including IIE Transactions, Naval Research Logistics, International Journal of Production Research and Computers and Operations Research.


Effective managerial decision making requires qualitative as well as quantitative considerations.  My focus is on analyses to provide a quantitative basis for decision making.  I strive to make students think quantitatively when faced with a managerial decision; provide them the tools to analyze the available data and generate useful information, and to draw meaningful conclusions to aid in managerial decision making.   This field of study known as Management Science (more recently as Business Analytics) has gained in importance in the last few years with the growth of the Internet and the ease with which data can be gathered and stored.  It is critical for future managers to recognize the potential benefits of the quantitative tools in gaining competitive advantage for their organizations across sectors.  My functional area of interest in teaching and research is operations and supply chain management.

Selected Publications

B. Madhu Rao, A decision support model for warranty servicing of repairable items, Computers and Operations Research, Volume 30, pp 112-130, 2011.

J. Ou and B. Madhu Rao, Benefits of providing amenities to impatient waiting customers , Computers and Operations Research, Volume 30, pp 2211-2225, 2003.

S. A. Brah, S. L. Tee and B. Madhu Rao, Relationship Between TQM and Performance of Singapore Companies, International Journal of Quality and Reliability Management, Volume 19, pp 356-379, 2002.

Ho Gyun Kim and B. Madhu Rao, Analysis of Two-attribute Free-Replacement Warranty Policies Based on Bivariate Exponential Distributions, Computers and Industrial Engineering, Volume 38, pp 425-434, 2000.

Shaukat A. Brah, Jen Li Wong and Madhu Rao, TQM and Business Performance in Service Sector: A Singapore Study, International Journal of Operations and Production Management, Volume 21, 2001 Vol. 17, pp 259-273, 2000.

Ai Lin Ong, Shaukat A. Brah, and B. Madhu Rao, Understanding the Benchmarking Process in Singapore, International Journal of Quality & Reliability Management, Volume 17, 259-275, 2000.