Textbooks for Fall Semester Core Courses
This is a list of textbooks that will be required for fall semester 2013 core courses. You can buy your textbooks online or you can buy them from The Willamette Store when you arrive on campus. Willamette University's bookstore provides competitively-priced textbooks for all of your MBA classes. If you choose to buy your textbook from a source other than the Willamette Store, be sure to purchase the correct edition and ISBN number as listed below.
GSM 5101 and 5102: Managing Organizations
Professor: Ashley Nixon
Textbook: This course will use custom online modules. More information will be provided at a later date.
GSM 5103: Data Analysis, Modeling and Decision Making
Professor: Mike Hand and Robert Walker
Textbook: The textbook for this course will be announced at a later date.
GSM 5105: Accounting for Managers
Professors: Kawika Pierson
Textbook: Financial and Managerial Accounting (Weygandt). 1st Edition. ISBN: 978-1118004234 Publisher: Wiley
GSM-5107: Marketing: Creating Satisfied Customers
Professor: Elliot Maltz and Paul Dwyer
Textbook 1: Market-Based Management (Roger Best). 6th Edition. ISBN: 0130387754. Publisher: Pearson.
Textbook 2: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. 1st Edition. ISBN: 9780470504543. Publisher: Wiley.
Notes: Additional case packet may be required
GSM-5108: PACE I
Professors: Larry Ettner and Beth Ursin
Textbook 1: Strategic Planning for Public and Nonprofit Organizations. 4th Edition. ISBN:978-0470392515. Publisher: Jossey Bass
Textbook 2: This Land of Strangers. 2012 Edition. ISBN:978-1608322992. Publisher: Greenleaf
Textbook 3: How to Interview Like a Top MBA (Leanne). ISBN: 0-07-141827. Publisher: McGraw Hill
Textbook 4: Strengths Finder (Tom Rath). !!!must be a new copy!!! Publisher: Gallup Press
Textbook 5: Jobs That Matter: Find a Stable, Fulfilling Career in Public Service. 2010 Edition. ISBN 978-1593577872. Publisher: Jist Works
Textbook 6: The 2-Hour Job Search: Using Technology to Get the Right Job Faster (Dalton). 2012 Edition. ISBN: 978-1607741701. Publisher: Ten Speed Press
Notes: Additional case packet required