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| PROSPECTIVE MBA STUDENTS :: Executive Education :: Employers & Corporate Partners :: Alumni & Friends :: Current Students |
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| Willamette MBA Faculty |
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BRUCE L. GATES |
| "I can think of no graduate school more committed or more conducive to developing the range of skills and abilities required of today's and tomorrow's manager than the Atkinson School." | |
| Message | |
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The Atkinson School has always prided itself in its graduates. We believe they possess an analytical breadth and practical problem-solving sophistication that transcends traditional business and public administration specialties. We believe they are well prepared for the myriad of changes the management profession will undergo in the future. Your career in management will provide many challenges and even more opportunities. And while nothing about the future is certain, you can be confident that the successful manager will need to be both a specialist and a generalist, a leader and a follower, a team player and a self-reliant entrepreneur, a creator and a user of information. I can think of no graduate school more committed or more conducive to developing the range of skills and abilities required of today's and tomorrow's manager than the Atkinson School. |
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| Areas of Instruction | |
| Statistical Inference and Model Formulation, Entrepreneurship, Management Science, Strategic Management | |
| Research Interests | |
Applied Forecasting, Decision Making in Small Business, Value Chain Analysis |
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| Selected Professional Activities | |
| Consultant in strategic planning, forecasting for the Oregon Office of Economic Analysis (lotteries), and caseload forecasting for the Oregon Department of Human Services; Expert testimony in employment discrimination litigation. | |
| Selected Publications | |
| FORECAST!: Forecasting Enhancements for Lotus 1-2-3, INTEX Solutions, 1984-94. Social Program Administration: The Implementation of Social Policy, Prentice Hall, 1980. | |
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| :: Debra J. Ringold, Dean :: Lisbeth Claus :: Michael U. Dothan :: Paul Dwyer :: Larry Ettner :: Michael L. Hand :: Elliot N. Maltz :: Steven M. Maser :: Kenneth E. Murphy :: Polly Rizova :: Manohar Singh :: Kenneth A. Smith :: Nicole Thibodeau :: Fred Thompson :: Robert E. Wiltbank :: Wei Wu ----- Contributing Professors :: Judy Clark :: Gary Conkling :: Michael Doss :: Geoff Guilfoy :: Hiro Ito :: Bryan Johnston :: Paul S. Lande :: Susan M. Long :: Ted Romanowitz :: Alex Russell :: David Shaw :: Ed Warnock :: Susan Wilson :: Russell J. Yost ----- Emeritus Professors :: Steven H. Archer :: G. Marc Choate :: Patrick E. Connor :: Bruce L. Gates :: J. Frederick Truitt |
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