Willamette | MBA: Atkinson Graduate School of Management Willamette University Atkinson Graduate School of Management
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Russell Yost

RUSSELL J. YOST
Contributing Assistant Professor
B.B.A., Gonzaga University
M.B.A., Willamette University

EML:  ryost@willamette.edu

 

 
Biography

Russell Yost is the Director of Marketing for Willamette University’s Atkinson Graduate School of Management. He is based at Willamette’s new Portland Center, coordinating all public relations, marketing and advertising efforts for the school, as well as writing articles and designing and updating the School’s website. He previously served as an Account Manager for the Statesman Journal, Gannett, Inc.’s subsidiary in Salem and was a Legislative Assistant in both the Oregon House of Representatives and the Oregon Senate. He has also worked at a number of public relations firms in Oregon and Washington. He currently serves on the Board of the Public Relations Society of America (PRSA) Oregon Capital Chapter and the Board of the American Marketing Association – Oregon Chapter. He completed the Leadership Portland program in 2007 and serves as a co-chair for the “Cultural Arts and Creative Economy” program day. He is also a volunteer for Loaves and Fishes, the local Meals on Wheels program.

 
Areas of Instruction
Integrated marketing communications.
 
Awards and Distinctions

Willamette University MBA Administrator of the Year - 2008

PRSA Spotlight Award - Best B2C Campaign - "Empowered by Willamette" - 2007

PRSA Spotlight Award - Best Magazine - "Dean's Report: Directions" - 2007

 
Selected Presentations

"I Went There and I Loved It - Integrated Marketing Communications and Alumni Engagement," with D. Crawford, CASE District VIII Conference, Portland, OR

 
 

Faculty
 
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