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Marketing Approaches of the US Ski and Snowboard Team

The American Marketing Association Presents

  • Tuesday, October 13, 2009
  • 11:30AM - 1:00 PM
  • Location: To Be Announced
  • Go to Registration

Tom Kelly, Vice President, Communications - United States Ski and Snowboard Association, will discuss how their organization will expand their global exposure while marketing top athletes leading up to and at the 2010 Vancouver Olympics. Luncheon attendees will get a “behind the scenes” preview of this highly-anticipated global event while gaining perspective into innovative strategies for marketing at the organizational and individual levels.

About Tom Kelly:
Tom Kelly, who has more than 35 years experience in ski-related marketing and public relations, came to USSA in 1986 as assistant national nordic director and took over public relations management in 1988. Kelly oversees all public relations, corporate communications and image development for USSA. He is also active within his field in both the International Federation, where he serves as chairman of the FIS PR & Mass Media Committee, and the U.S. Olympic Committee. Prior to coming to USSA, Kelly, a 1974 University of Wisconsin graduate and Wisconsin native, worked first as a ski journalist and public relations professional in the early 1970s before taking over marketing and public relations for Telemark Resort in northern Wisconsin, home of the American Birkebeiner cross country ski race, where he was instrumental in the development of the Worldloppet ski series. He and his wife Carole Duh live in Park City, Utah and have four grown children and eleven grandchildren.

Location: To Be Announced

Go to Registration