DEBRA J. RINGOLD
Dean and JELD-WEN Professor of Free Enterprise
B.A., Texas Tech University
M.B.A., Southern Illinois University
Ph.D., University of Maryland

EML:  dringold@willamette.edu

"A healthy respect for consumers, and a genuine dedication to serving them, underpins marketing as a managerial philosophy. It also serves as the foundation for successful careers in management, whether in business, government, or nonprofit organizations."

Read the recent article by Professor Ringold in B2B Magazine

Debra Ringold teaches courses in public, nonprofit, and private sector marketing, marketing research, marketing communications, and marketing and public policy. Debra was honored as the Administrator of the Year at Willamette University in 2005. Her teaching awards include the United Methodist Award for Exemplary Teaching and Community Service (in 2002) and the Jerry E. Hudson Distinguished Teaching Award (in 1997).

Her research has appeared in the Journal of Marketing, Journal of Public Policy and Marketing, Journal of Macromarketing, Journal of Consumer Policy, Advances in Public Policy and Marketing, Psychology and Marketing, American Behavioral Scientist, and numerous conference proceedings including Advances in Consumer Research. Debra is the 2004 recipient of the Thomas C. Kinnear/ Journal of Public Policy and Marketing Award for outstanding research.

Debra has served on the editorial board of the Journal of Public Policy and Marketing since 1991 and begins a three year term as its Associate Editor in 2006. She was elected to the Board of Directors of the 38,000 member American Marketing Association in 2000. She completed her term as Chairperson of the AMA Board in July 2007.

Debra was appointed to a 3-year term on the Advisory Council to the U.S. Census Bureau. She will advise the Bureau on ways to encourage Census participation, improve its data collection methodology and help the general public utilize and understand Census data.

For more information about Professor Ringold see the Willamette Stories feature Debra J. Ringold: Marketing Guru.

Debra is an avid horseback rider and resides in Corvallis, Oregon.

A sound understanding of marketing will increase the likelihood that you will make a significant contribution to your organization and its customers. To some, marketing is the function that identifies customer needs and wants, determines which target markets to serve, and designs appropriate products and services for these markets. While this sounds reasonable, marketing is much more than a function - it is a philosophy that can guide the entire organization.

Marketing is a process by which individuals and groups obtain what they need and want through creating and exchanging ideas, products or services. Our goal is to teach you to integrate the customer into the design and delivery of valuable products and services while creating real substance in customer relationships. A healthy respect for consumers, and a genuine dedication to serving them, underpins marketing as a managerial philosophy. It's also the foundation for successful management careers.

Economics of Information

Member, U.S. Census Bureau Advisory Council; Past Chairperson of the Board of Directors, American Marketing Association; Member of the Board of Directors, American Marketing Association Foundation. Past Vice President for Teaching & Information Dissemination, American Marketing Association. Past Chair and board member, Marketing and Society Special Interest Group of the American Marketing Association. Editorial Board, Journal of Public Policy and Marketing, and Journal of Advertising. Consultant: Anheuser-Busch Companies, Canadian Broadcasting Corporation. U.S. Food and Drug Administration.

"Le Mieux Est L'ennemi Du Bien," Journal of Public Policy and Marketing, 27 (2), forthcoming 2008.

“Responsibility and Brand Advertising in the Alcohol Beverage Market: The Modeling of Normative Drinking Behavior,” Journal of Advertising, 37 (1), 127-141, 2008.

“The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator,” (with B. Weitz) Journal of Public Policy and Marketing, 26 (2), 251-260, 2007.

“The Morality of Markets, Marketing, and the Corporate Purpose,” in Does Marketing Need Reform?, Jagdish N. Sheth and Rajendra S. Sisodia, eds., Armonk, NY: M.E. Sharpe, 64-68, 2006

“Vulnerability in the Marketplace: Concepts, Caveats, and Possible Solutions,” Journal of Macromarketing, 25 (2), 202-214, 2005.

“Boomerang Effects In Response to Public Health Intervention: Some Unintended Consequences in the Alcoholic Beverage Market,” Journal of Consumer Policy, 25 (1), 27-63, 2002.

"Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising Before the NLEA," (with J.K. Pappalardo) Journal of Public Policy and Marketing, 19 (1), 74-92, 2000.

"Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?" (with Ford, Hastak, Mitra), Journal of Public Policy and Marketing, 18 (1), 1999.

"A Comment on the Pontifical Council for Social Communications' Ethics in Advertising" Journal of Public Policy and Marketing, 17 (2), 1998.

"Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation" (with Ford, Hastak, Mitra), Journal of Public Policy and Marketing, 15 (1), 1996.

"Social Criticisms of Target Marketing: Process or Product?" American Behavioral Scientist, 38, 4, 1995. Reprinted in Ronald Paul Hill, editor, Marketing and Consumer Behavior Research in Public Interest, California, Sage Publications, Inc. 1996.

"The Seventy Percent Majority: Enduring Consumer Beliefs About Advertising" (with Calfee), Journal of Public Policy and Marketing, 13, Fall, 1994. Reprinted in Allison P. Zabriskie, editor, Advertising Law Anthology, 18 (1), Virginia, International Library Law Book Publishers, 1995.

"Perceived Age and Attractiveness of Models in Cigarette Advertising" (with Mazis Perry, Denman), Journal of Marketing, 56 (January), 1992.