Rhetoric and Media Studies Department

Rhetoric and Media Studies Program

Media Framing

Media Framing Readings

Classes this Term

College of Liberal Arts

Hatfield Library

Other Information

 

MEDIA FRAMING 362

Dr. Catherine Collins
370-6281

Office Hrs: MWF 8:30-9; MW 2:30-3:30. (SMUL 204) I write or work with student projects Tuesday and Thursday mornings. Please try not to call during these times; if you drop by and the door is open, however, feel free to come in and talk. I am around most days between 6:30 am and 4:30 pm. My other classes and labs meet MWF 9:10-10:10 and12:30-1:30. I have Academic Council every Wednesday from 4:00-6:00 and World Views faculty meetings Fridays from 3:30-4:30.

Text

We have readings available in the library from scholarly journals and I will give you handouts of several papers presented at scholarly conferences. If you do not own Diana Hacker's A Pocket Style Manual, please purchase a copy.


Course Description and Requirements


This course is designed as a collaborative seminar. We will read and discuss the research on media framing and try to develop a comprehensive and cohesive approach to analyzing how the media teaches us what to think about and how to think about those issues, institutions, or individuals. The Course Catalog description reads:

This course examines news accounts as they construct the meaning of the events they report. Student explore how reality is shaped when the media privileges a particular frame for the events; sketches familiar plotlines, characters, or ideologies; or gives authority to some voices and silences others. Finally, the course addresses the effect of media conventionalizing, in the symbolic complexes addressed and the formulaic stories they spawn, on both the range of interpretations and the range of topics that are publicly addressed.


I have tried to begin with the familiar--children's stories--to help us discover narrative frames. What must be told to make it a telling of the story of The Three Little Pigs? What can the narrator change and still call to mind that familiar story? In what contexts does that childhood tale emerge? Why? You will work as a small group on three other tales to discover the role and constitution of perspective.

We will read and discuss framing as a theoretical construct and then study how it has been applied in studies of the mass media, especially media news stories of ethnic (or other) minorities.

We do not have a regular text (the options weren't exciting; they were expensive); rather, we will read articles from scholarly journals written about media framing and articles using framing as a theoretical perspective for critiquing news stories and the media in general. If you have never read scholarly journal articles, this class will help you attain that skill.

This class is designated as writing intensive. In this case, we will focus on writing short critical response papers. Each paper is approximately 1000 words. Short critical response papers are designed to teach you to make an extended argument about the article(s) you have read and the research you are conducting. You do not have the luxury of making several unrelated points, reviewing all of the research in the area, or describing (re-telling) the article(s) to which you are responding. You will be writing a paper every other week. By mid-semester, everyone should be comfortable with this form of writing; I expect great essays during the second half of the semester! Peer critiques will give you additional feedback as you rework your best early efforts.

Course Policies


1. The department has an attendance policy. Any absences over three (excluding university excused absences) will result in a lower grade of one mark per day (4 absences would lower an earned B to a B-; 5 absences to a C+).


2. Plagiarism, the theft of another's ideas or writing is not acceptable. When in doubt, cite the source. If you paraphrase, cite the source to indicate that these are not your ideas or arguments. If you plagiarize a paper you may receive an F on both the paper and in the course. You may use either MLA or APA guidelines for source citations.


3. Due Dates: We have ten writing weeks this semester (beginning Tuesday September 8 and ending Tuesday November 12); you are expected to write at least eight papers; you may write all ten. Papers are due at the beginning of class each Tuesday. Your papers will be based on new readings since the last paper, including readings assigned for that day. You may write every paper or you may choose to skip an occasional paper. If you are ill, that will be one of your skips. There are no late papers accepted in this class. If you are going to be gone for more than three days for university-approved events, your paper for the week may be turned in on Monday. Papers cannot be turned in earlier than that as they need to reflect the previous week's material. I will evaluate all of the first papers. After that you will have every paper evaluated either by a peer editor or by me; in either case I will note in the grade book that the paper has been written. I will also evaluate the peer editing. Throughout the semester I will ask for three papers to be reworked and submitted for a grade. In preparation, the original paper or a revised draft must be peer edited before it receives your final editing. This should become your best work. We will have regular very short quizzes over the readings at the beginning of class sessions (come on time or you'll miss them!). Quizzes cannot be made up. I will also be asking one or two people to lead discussion each day and will evaluate these efforts. Because this is a writing centered course, you will need to keep a portfolio of all writing during the course. These materials are submitted to the Writing Center Committee for their assessment.


4. Paper Expectations: You may have difficulties with some of the articles, or at least some parts of the articles. You will deal with the issues as best you can. Your papers should demonstrate carefully thought-out and written arguments. Take a concept from the articles you are reading and explore it; how does your chosen concept apply to the discourse we are examining at the time or how is this concept related to others we have discussed. Your papers may apply the theoretical concepts to any subject of media framing; I encourage you to try out a news event that addresses the focus of your web page as this will save you time. Just because the papers are short it does not mean they can be last minute efforts. The paper itself should reflect several rewrites and careful final editing. To that end, I will circle spelling and typing errors and expect peer editors to do the same. After the first five the paper will be returned unread. You must edit the paper and return it within 24 hours. Peer critiques should serve the more important function of suggesting improvements in organization and the invention of argument. If you turn in a “clean” paper (spelling and grammar), the editors will have more time to do the important assessment, a critique of the arguments you advance.


5. One of the problems with frequent writing is that most of us do not spend sufficient time in reworking our ideas. In this class you will be asked to do so for the final class project. As a class you will be constructing a web page and following up on earlier papers you have written. I will give you a model class-constructed web page and explain the assignment as we get into the semester. Although this is not individual work, it will be graded. I have tried this kind of media project several times. I know some problems we will encounter, but other unexpected difficulties could well arise (we are, after all, dealing with technology). Don’t worry, we have sufficient time at the end of the semester to make this a class effort of which all of us can be proud. If you all do good work on your initial papers and keep an eye out for the concepts we will be exploring, this will be a very exciting and certainly unique “final paper” in the class.

Schedule

We have several decisions to make as a class that will influence the schedule of readings for the semester. I will give you the final reading assignments and send the reading packet to the bookstore on Monday (Friday if we work efficiently today).


Unit One: Discovering Narrative Frames

  • 8/29 Visual Perception; The Three Little Pigs
  • 8/31 Parry-Giles. “Mediating Hillary Rodham Clinton: Television News Practice and Image-Making in the Postmodern Age” handout

Unit Two: Framing as a Construct

  • Tu 8 Schudson, M. "The Politics of Narrative Form" Daedalus 3:4 (1982), 97+
  • Graber, D. "Content and Meaning" handout
  • Gamson, W. "News as Framing" handout
  • Th 10 No reading
  • Tu 15 Darnton, R. "Writing News and Telling Stories" Daedalus 104 (1975), 175+
  • Tuchman, G. "Telling Stories" Journal of Communication 26:4 (1976), 93+
  • Th 17 Edelman , M. "Contestable Categories and Public Opinion” Political Communication 10, 231+; buy and bring to class The Statesman Journal for Wednesday October 16; read the first section of the paper before class
  • Tu 22 Entman, R. "Framing: Toward Clarification of a Fractured Paradigm" Journal of Communication 43:4 (1993), 51+

Unit Three: Media Framing of the Arts

  • Th 24 Ryan, J & Simm, D. "When Art Becomes News" Social Forces 68:3 (1990), 869+; Case Study of the new Willamette art museum


Unit Four: Media Framing: Political Responsibility

  • Tu 29 Continue case study
  • Th 1Hallin, D. & Mancini, P. "Speaking of the President" handout; Sullivan, P. "The 1994 Vice-Presidential Debate" Communication Quarterly 37:4 (1989), 329+; Case Study of Political biographies
  • Tu 6 Continue case study; Hackett, R. "Decline of a Paradigm: Bias and Objectivity in News Media Studies" Critical Studies in Mass Communication 1:3 (1984), 229+; Collins, C. & Schmid, J., “Privileged Frames: Frontline's Framing of Clinton and Dole” handout
  • Th 8 Wilkie, C. "The Scapegoating of Bruno Richard Hauptmann" Central States Speech Journal 32 (1981, Summer), 100+; Ettema, J. & Glasser, T. "Narrative Form & Moral Force" Journal of Communication 38:3 (1988), 8+


Unit Five: Framing War News

  • Tu 13 Katz, E. "The End of Journalism? Notes on Watching the War"Journal of Communication 42:3 (1992), 5+; Liebes, T. "Our War/Their War: Comparing the Intifadeh and the Gulf War" Critical Studies in Mass Communication 9 (1992), 44+; Collins, C & Clark, J, "A Structural Narrative Analysis of Nightline's 'This Week in the Holy Land'" Critical Studies in Mass Communication 9 (March 1992), 25-43
  • Th 15 No reading; Case Study of war coverage by the media

Unit Six: Framing Science Issues

  • Tu 20 Anderson, R. "Rhetoric and Science Journalism" Quarterly Journal of Speech (1970), 358); Peterson, T. "Telling the Farmer's Story" Quarterly Journal of Speech 77 (1991), 289+; Gamson, W. "Media Discourse and Public Opinion on Nuclear Power: A Constructivist Approach" American Journal of Sociology 95:1 (1989), 1+
  • Th 22 Pan, Z. & Kosicki, G. "Framing Analysis: An Approach to News Discourse" Political Communication 10,55+; Case Study of environmental reporting
  • Tu 27 Collins, C, “Media Coverage of the Forest Conference,” handout; Liebler, C. & Bendix, J. "Old-Growth Forests on the Evening News" handout
  • Th 29 Presentation by students in RHET 496 of their research on environmental issues

Unit Seven: Media Framing of Breaking Major Stories

  • Tu 3 Begin Case Study of the Death of Diana
  • Th 5 Continue Case Study
  • Tu 10 Begin Case Study of the Clinton Scandal; last critical response paper due
  • Th 12 Continue Case Study

Constructing Web Pages on Media Framing

  • November 12-December 7 Constructing the class web pages; essays for the web pages due
  • Final Exam: Tuesday December 11, 8-11: web presentations