Spring 2010
Welcome to Atkinson Management Today, the student produced publication of the Atkinson Graduate School of Management at Willamette University. Our goal is to provide you with news you can use. We research top management techniques and trends to bring you tips from experts, professionals and current studies on a variety of important business topics.
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The Greening of Corporate Oregon
Oregon has long led the pack when it comes to sustainability. Recently, it became the first state to expressly allow a corporation to adopt social responsibility provisions into its articles of incorporation.
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What You Didn't Know About Your Colleagues
The workplace has certainly changed. You could be working with (and managing) up to four different generations in one office! The youngest of the four generations, the Millennials, are just graduating from college now. A cross-generational study in 2008 showed that the average college student has a higher self-esteem than 71% of his or her peers in the 1970s.
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Greenbuild 2009 – A Personal Odyssey to Where Green Meets Greed
“The old way of doing things is bankrupt!” Declares Rick Fedrizzi, president of the U.S. Green Building Council. On an unusually hot 80 degree November night in Phoenix, Arizona Rick stood on the main stage. This was his introduction to the Opening Plenary for the 2009 Greenbuild Conference and Expo.
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Atkinson's MBA Angels Take Flight
Atkinson’s Entrepreneur program quietly took flight this year with a new experiential learning class in Angel Investing as part of the “New Ventures to Launch” class taught by Professor Rob Wiltbank. This new opportunity allows students to participate in key aspects of the two entrepreneurial sides of building new companies and investing in new start-ups.
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