Willamette – Atkinson School MBA


November 2005


Dean Jim Goodrich We are really excited about the first ever class of Atkinson’s Professional MBA. We have seen lot’s of interest in this program and want to remind you that if you know of anyone who would be interested to encourage them to get their application in as soon as possible. Word of mouth is critical in the early stages of a new program and if each of our area alums could refer just one person to this program, it will provide the momentum to carry the initial interest that we have experienced to the next level for the Atkinson School.

It is not too late to submit an application for the January 2006 initial class at willamettepmba.com. However we are also appreciative of referrals who may just want more information about this excellent program, taught with our same great professors that you experienced.

Please give Tina or Carla a call at 503-808-9901 with the contact information of someone you know who would be a candidate for the Portland Professional MBA Program.

You are of course invited to bring someone to our information session on Tuesday, December 13, Three Degrees (at River Place). For directions to the Three Degrees visit our website at willamette.edu/mba/pmba/sessions.htm or call 503-808-9901

Thanks so much for your help and support.

Jim Goodrich


New Opportunities Under Katrina Legislation
In response to the devastation caused by Hurricane Katrina, Congress recently passed new tax incentives to encourage additional giving to all public charities during the remainder of 2005.

For cash contributions made to public charities – including Willamette University – through December 31, 2005, the usual limitation on charitable deductions has been suspended. For the remainder of the year, donors may deduct charitable gifts in amounts up to 100% of their adjusted gross income. The law applies only to outright gifts of cash that are made directly to charities.

The new law also provides a unique opportunity for people older than 59-1/2 to make donations from an IRA, 401(k), or other retirement account. Under the new law, most people over 59-1/2 can withdraw unlimited amounts from IRAs and other retirement plans with minimal tax consequences if they contribute the amount withdrawn to Willamette or other charities before January 1, 2006.

To take advantage of these temporary changes in tax laws, gifts must be completed by December 31, 2005. Note that the tax benefits of the new law may not apply to everyone. Please consult your tax advisor or call Willamette’s Office of Gift Planning (toll free at 866-204-8102) before making any withdrawals from retirement accounts and before making any large charitable contributions from any source of funds.


JORGE ORDONEZ MBA’05 and JESSICA BROWN MBA’04 are engaged to be married. The ceremony will take place on January 6, 2006 in Cusco, Peru. Jessica will move from Washington, D.C. to join Jorge in Peru, where he continues to work with an energy company that supplies electricity to the poorest villages of the Southern Andean region. More to come (including pictures) after the wedding!

Nels and Kerry On September 3rd, NELS SWENSON ’98, MM’99 married Kerry Boyen at the Oregon Golf Club in West Linn, Oregon. Nels manages a silicon supply chain team at Intel. Prior to this role Nels was a program manager involved in the development of the wireless network card used in the Centrino Platform.

JEREMY BEAL MBA, JD, CDR ‘01 has been with Morgan Stanley for approximately 4 years and works for the Morgan Stanley Alternative Investments Group in New York City. The Morgan Stanley Alternative Investments Group oversees a wide variety of investment products including hedge funds, private equity, real estate, currency exchange funds, and managed futures funds (commodity pools). Jeremy currently oversees the commodity pool structuring efforts within the group and is involved with and responsible for a wide variety of other issues affecting the business, including risk management, business development, due diligence, strategic planning, legal/regulatory, and administrative issues.

PATRICK PINE ’74, MBA’76, will receive an award for statewide leadership in supporting tobacco prevention efforts at the annual awards dinner of the Oregon Tobacco and Education Program operated under the aegis of the Oregon Department of Human Services on November 3rd. He is Corporate Benefits Manager for ESCO Corporation and served on the advisory committee for an innovative program coordinated by the Tobacco Free Coalition of Oregon. The program, called “Make It Your Business” encourages employers who are health benefit plan sponsors to include benefits to assist individuals to successfully quit smoking and is now being promoted nationally. Patrick is a former smoker who successfully quit over 13 years ago and has since been an advocate of helping smokers successfully quit.

WOODY ENGLISH MBA’05 who works as a Senior Financial Analyst for Providence Health System in Seattle is currently managing the financial integration of two major organizations. The merger of Providence Health System and Providence Services, “in a nonmonetary deal, would create the largest not-for-profit hospital system based in the Pacific Northwest,” according to an article published on October 17th on modernhealthcare.com. Woody’s role in the merger is working with corporate and facility-level CFOs to manage the financial integration. Read more at: www.modernhealthcare.com/article.cms?articleId=37298.


Wah Chang Alumni at Wah Chang Welcome President Pelton and Dean Goodrich for Tour and Panel Discussion
(Pictured from left to right) ANDY NICHOLS MBA ’01 lead Willamette President M. LEE PELTON, Atkinson Director of Marketing RUSSELL YOST MBA ’05, Atkinson Director of Career Services BETH URSIN MBA ’00 and Atkinson Dean JIM GOODRICH on a tour of Wah Chang in Albany, Oregon. Nichols, who serves as Director of Marketing and Business Development for the company, explained Wah Chang’s influence on the local economy, as well as it’s national presence as a leader in high performance metals.

Nichols was joined by several other Atkinson alumni who also work at Wah Chang in a panel discussion about how Atkinson has prepared them for their careers. LARRY MARTIN MM ’93,JOE FRAZIER MM ’91, RICHARD SHELTON MBA ’95 and ANYA KIRILLOVA MBA ’02 all shared their experiences at Willamette and their current roles in the company.

All of the graduates agreed that it was the quality of the professors and program that brought them to Atkinson. “What we were doing in class at Atkinson was very relevant to what we do in our jobs on a daily basis,” said Frazier.

Buzz [book cover] Atkinson to Be Included in Two National Surveys
Congratulations to Atkinson’s students, faculty and staff for being listed in two surveys that will be coming out this fall – “Beyond Grey Pinstripes” and Vault’s “College Buzz Book.” A special thanks to Director of Admission Judy O’Neill for her role in making this happen.

The Atkinson School is one of only 91 schools who will be mentioned in this year’s “Beyond Grey Pinstripes” report. For those of you who are not familiar with the survey: “Beyond Grey Pinstripes, a biennial survey and ranking of business schools, spotlights innovative full-time MBA programs and faculty that lead the way in integrating issues of social and environmental stewardship into business school curricula and research. These programs and pioneering faculty are preparing students for the reality of tomorrow’s markets, equipping them with an understanding of the social, environmental, and economic perspectives required for business success in a competitive global economy. (www.beyondgreypinstripes.org)

Atkinson will also be mentioned in Vault’s “College Buzz Book.” According to their website (www.vault.com/), the Buzz Book publishes extended excerpts from surveys of students and alumni at more than 150 colleges and universities in order to bring prospective students the inside scoop on the specific programs. The survey comments cover the following areas of admissions process, academics (curriculum, workload, etc.), employment prospects, quality of life and social life.

Be sure to check out the buzz about Atkinson in the College Buzz Book after it is published at the end of November and at Beyond Grey Pinstripes at: www.beyondgreypinstripes.org/schools/index.cfm?cid=566.

Ethics in Business Program [logo] Nominations for the 2006 Oregon Ethics in Business Program
Nominations were accepted through November 15 for Oregon businesses, not-for-profit organizations, and individuals who go “beyond the expected” with respect to ethical practices in their operations (www.willamette.edu/agsm/ethics). The program defines ethics broadly, including as criteria social responsibility and environmental sustainability with ethical behavior toward employees, managers, customers, clients, suppliers and other partners.

For the third year, Atkinson students in GSM551: Managing Exchange will be researching nominees, presenting reports to a committee of business, government, and not-for-profit leaders who select recipients. The project provides students with an opportunity to link their classroom study of ethics to challenges and practices faced in today’s workplaces. Last June’s recognition banquet attracted 500 executives and managers to honor their colleagues. In addition, Atkinson alumni may be invited to assist the teams of students who are researching individual executives and managers who have been nominated for recognition.

If you are interested in making a nomination or working with a student team, go to the program’s website: www.oregonethicsinbusiness.org or contact Professor Steven Maser (smaser@willamette.edu). Nominations may also be submitted online for individual, business and non-profit categories.

Aimee Akimoff More than Just Brains!
Atkinson students, staff and faculty have shown that keeping physically active is just as important as exercising the brain. Several members of our community have participated in runs, races and walks, including the well-known Portland Marathon. Professor STEVE MASER ran the marathon for the second year in a row, cutting over 75 minutes from his time last year. Professor KEN SMITH race-walked the marathon breaking his own personal record with a time of 5:59:36. Atkinson alum DEBRA PETH MBA’05 and current Atkinson students STEVE NORD, BRIAN COON, KEILA SPROED and AMANDA STANLEY all participated in the marathon as well. Brian ran the marathon in 3 hours 49 minutes. This was quite an accomplishment for all the students and faculty who participated, especially in balancing training with all their other responsibilities. Admission Counselor AIMEE AKIMOFF ran the Salmon in the City 5K earlier this summer. If you have participated in a race or other sports competition, let us know!


Talk on Real Estate Investment
On Friday, December 2, 2005, PETER KREMER ’62 will be speaking on the real estate investment and development worlds. This presentation will be in an informal setting and is open to anyone who has an interest in the topic. Mr. Kremer is an undergraduate alumnus of Willamette University and currently serves on the Board of Trustees as part of the Atkinson Graduate School committee.

Mr. Kremer received his MBA from Stanford, where he later taught courses in real estate investment and development. He has had a very successful career in the industry, at one time holding the position of CEO with the Irvine Company, the largest landowner in southern California. Since 1983 Peter has been the president of The Kremer Company located in Newport Beach, California, his own company focused on real estate investments and development.

This is a very unique opportunity to have a discussion with a true expert in the field. He will speak at 12:00 noon on Friday, December 2. Lunch will be provided by AGSM. Location will be determined by the number of attendees who RSVP to Denise Crawford (dcrawfor@willamette.edu) by Monday, November 28.

Salem and Portland Holiday Party 2005
Don’t be a Scrooge! Join alumni, parents and friends as we celebrate the holiday season this year at the Lawrence Gallery in the Pearl District (903 NW Davis Street, Portland, OR) on Thursday, December 8, 2005. The gallery will be open exclusively for us from 7-9 p.m. Come enjoy good conversation, music and splendid art and delicious food. Start calling your classmates now and invite them to join us.

Hors d’oeuvres and a no-host bar will be available and van transportation will be available from campus to Portland for Salem-area attendees. (Meet at Willamette’s campus in front of the Hatfield fountain at 6 p.m.) Advance reservations are required; contact Cherri Nopp at 800-551-6794, email alumni@willamette.edu, or willamettealumni.com/holidayparty_at_gallery to register.

On street parking is available and there is a parking lot at 6th and Davis.


Atkinson Power Lunch
On the second Wednesday of each month, Dean Goodrich invites a successful business leader to campus to speak over lunch. The talk is informal in nature and provides the Atkinson community the opportunity to meet exciting individuals facing real business challenges. Mike McLaran, Executive Director of the Salem Chamber of Commerce, spoke at this month’s Power Lunch, on Wednesday, November 9th. Mike talked about his role as the Executive Director and the role of the Salem Chamber of Commerce, the current business or management issue he faces today and the struggle to balance personal and professional life. For more information about attending this event in the future, please email Dan Mahoney at dmahoney@willamette.edu.

Jennifer Roney Associate Dean in Panel at Women in Technology Event
JENNIFER RONEY, Atkinson Associate Dean and Professor, participated as a panelist in a regional WITI (Women in Technology International) event on Thursday, November 10 from 6:00 – 8:00 PM. The event was held at the Rose Garden, on One Center Court in Portland. The topic of the event was “Five Key Things That Led to Success.” Jennifer was one of three speakers who shared the five key things that helped them achieve their goals and helped them get to where they are today. This was an opportunity to learn from the experiences of Portland’s innovative, dynamic leaders in business, academia and government.

An Entrepreneurial Perspective in the Classroom
On Tuesday, October 11th, Atkinson alum and entrepreneur VEERINDER CHAWLA MM’90 was a guest speaker in Professor MANOHAR SINGH’S course, Recent Trends in Corporate Finance. Veerinder is founder of The Tao of Tea, one of the leading purveyors in the specialty tea industry. His company includes three retail teahouses in Portland, Oregon, an internet business and a national wholesale program. The Tao of Tea was selected among several notable national companies to help design and operate the famous 16th century style Chinese teahouse in Portland, Oregon (a project between the city of Portland and its sister city in China- Suzhou). Veerinder has been instrumental in highlighting the quality of pure leaf teas in the industry and has helped create a renewed interest in the art of tea. He has presented at numerous trade shows and national retailers, authored several articles for tea journals and has traveled extensively to develop direct relationships with organic and fair trade tea growers. The Tao of Tea comprises a group of tea enthusiasts from different backgrounds and countries, who travel, learn about, find, take delight in, and offer pure tea leaves with great flavor, artistry and soul.

Venture Experiences
The students of the Atkinson course, Recent Trends in Corporate Finance enjoyed another guest speaker on Tuesday, October 18th. CHRISTIAN PRUSIA, MBA’96, is the CEO/co-founder of Enuclia Semiconductor. Founded in 2003 (by former employees of Pixelworks and Infocus), headquartered in Beaverton, Enuclia Semiconductors is a new fables semiconductor company which is privately held. Enuclia Semiconductors is developing a display technology aimed at delivering better image quality and cost savings to the world’s leading manufacturers of flat-panel, digital televisions.

International Dinner International Dinner
This year’s International Dinner put on by the International Graduate Students at Atkinson was a success! Students from around the world brought dishes showcasing the cuisine of their home country. The event, held in the Montag Den on Friday, October 28th, was attended by over 70 members of the Atkinson community. The entertainment was provided by several international students who performed a comical skit about their arrival in the U.S. and also put together a game to test the audience’s knowledge of country flags.

International Dinner In addition, Professor MANOHAR SINGH wowed the crowd by singing two songs from his native India. Some of the dishes at the event included homemade chicken curry, hummus, Korean barbecued ribs, sushi, and even brownie sundaes provided by the USA. “This event gives the opportunity for international students to share their traditions, national dress, food, music, and style of living with the Atkinson community,” said FADI BOURI, president of IGSM and emcee for the evening. “It reflects the diversity at AGSM and how much this diversity is appreciated.”

Halloween Fun Halloween Fun
Witches, ghosts, goblins and… Kip, from Napoleon Dynamite?? Atkinson students, staff and faculty put on their masks and costumes for Halloween this year to celebrate in good fun. On Monday, October 31st, the festivities started early in the morning with people roaming the halls in costumes, such as Dr. Seuss’ The Cat in the Hat, Dracula, Zorro, Superman, Mimi (from the Drew Carey show), a hippie, a ping-pong champion, a cluster of grapes, and of course the loveable and unforgettable character on the movie Napoleon Dynamite, Kip. There was an all-day Costume Raffle, where all who came in costume were entered into the raffle with a winner chosen every hour.

Halloween Fun Everyone came together to show off their digs at a special Halloween lunch in the Student Lounge. There were games to play from Pumpkin Bowling to Ping Pong with the Professional Ping Pong Player-Professor ROB WILTBANK. Of course, a costume contest was in order with prizes for the best in show!

Professional MBA Application Deadline Approaching

The Portland Professional MBA program is still accepting applications for the January 2006 cohort. Contact the Portland Professional MBA office right away if you are interested in applying. Professional MBA classes begin January 9, 2006 at the Willamette University Portland Center in the Pearl District, right across the street from Powell’s Books.

Call 503-808-9901 or 1-866-385-PMBA (toll free) for more information. You can also visit the PMBA website at willamettepmba.com.

PMBA Information Session:
The information sessions are designed to educate the Willamette community about the Professional MBA and connect prospective students to alumni and faculty. Prospective students, faculty, alumni and friends are invited to join us. You are invited to the upcoming information session:

Join Us for Holiday Cheer
Professional MBA Information Session and Christmas Gathering
Tuesday, December 13 – 5:30-7:30pm
View of the Christmas Boat Parade on the Willamette River, 7:00pm
Three Degrees Restaurant (at the Riverplace Hotel)
1510 SW Harbor Way, Portland, Oregon

RSVP to Tina Alexander or Carla Wiltbank at 503-808-9901 or 1-866-385-PMBA (toll-free). You can also RSVP online at willamettepmba.com.

Atkinsonews Alumnus Interview: AARON RAPF ’00, MBA’03
By Aaron Andrus, MBA Candidate 2007

“Hold on to the dream. Don’t compromise what you want for what you can get.”

That is tested advice for current Atkinson MBA students from Aaron Rapf, an AGSM class of 2003 alumnus currently working in the U.S. tennis sports marketing department of Nike, Inc. as the tennis service planner. True to his word, “compromise” holds no place in the tale of Aaron’s career thus far. Read on the find out how endurance, sacrifice, drive, and risk-taking landed Aaron his ideal job in tennis sports marketing.

“I’ve been playing tennis since I was nine years old…I wanted to (work) as close to the game as possible and still hang out with my friends—live and breath tennis like I had been. So I went into sports marketing in tennis…that’s the only option I had.”

“After college I got a job (at Nike) as a temp doing product testing. It was a (less than desirable) job in stat entry, but I always knew it was a means to an end, and I knew where I was headed. I didn’t know how to get there, but I knew…the first goal is to get in.”

With his foot in the door at Nike, Aaron decided to return to school to work on his MBA.

“I graduated (from Atkinson) in ’03 and there were no jobs. So I just did the beat, you know, I just put some portfolios together and started knocking on doors…(by) the end of the week my old boss (contacted) me and said ‘Hey, we’ve got your old temp job open, do you want it?”

Aaron took the job on a full-time basis knowing it would move him closer to his goal.

“I eventually met…my current boss. Every once in a while I would just (ask) ‘What are you looking for, what kind of person do you need.” He also established “street cred” in the tennis industry by referencing experiences he had and relationships he established (including the head of tennis sports marketing at Adidas) during a successful amateur tennis career.

“So then (after) a year at my job they were hiring for (tennis sports marketing). Now, jobs in sports marketing are hard to come by and everybody wants ‘em, so I went hard core into it. I figured, a lot of people want this job, a lot of them have more experience than I do—I had to do something to set myself apart…So, I took a power point presentation in a binder…(with) projects from college and grad school wherever they fit, you know, so if they asked me about (my experience), BAM, there it is.”

“I go into the interview and I sat down and I said, ‘Look, I think I went a little overboard with this, so let me apologize ahead of time.’ And [smacks the table] I dropped (the thick binder) right in front of them and both of (the interviewers) were like this [wide-eyed jaw-dropping look]”

“That was a great ice breaker,” he says, and it lightened the mood considerably. “It was so…lighthearted because they were impressed.”

Aaron got the job, of course, and continues to work in the tennis industry he loves through his position at Nike Inc. “When you see Roger Federer on TV in all his Nike apparel, my job is to make sure all his products get to him at the right time, at the right place, and all done strategically.”

“It came down to networking and…showing them I wanted it.”

Asked how he feels about his work; “I love it.”

For more information on NIKE and NIKE internships, go to www.nikebiz.com.

EXECUTIVE DEVELOPMENT CENTER The Mini-MBA Program, offered through Cascade Employers Association, recently completed its first module: Developing New Business Ideas at the beginning of October. The Mini-MBA continues this month (Nov) with T.J. Chandler’s module “Managing Strategically”. Cascade Employers Association and the Executive Development Center have joined together to provide a unique learning and career development opportunity for owners, executives, and managers. The Mini-MBA program provides a practical foundation of current business theory in an intensive series of six modules. For details about participating in one of the five remaining modules, visit www.cascadeemployers.com.

The Utility Management Certificate sponsored by the Utility Education and Training Alliance and designed and delivered by the EDC, starts the second week of the program on November 15-19. The program gives a highly integrated view of gas and electric utilities from their business environments through regulation to financing and internal management. For details, go to: www.willamette.edu/agsm/utility.

Certificate in Public Management
The Certificate in Public Management program will have a graduation ceremony for the 27 members of Cohort 5 on December 1, 2005 at 3:30 in the Hatfield Room of the Hatfield Library. A reception will follow in the Alumni Lounge at the University Center. For details on the CPM program, see www.willamette.edu/cpm.

CPM Received Its Sixth Cohort This Fall
By Claudia Coibanu of the Oregon Secretary of State Audits Division
Thirty new students enrolled in the CPM this fall. Designed to meet the professional needs of managers in the public service, the program is now in its sixth year. With a curriculum addressing administrative effectiveness, technical competency, analytical abilities and communication skills, CPM attracts managers from various state and local governments. Students have varying degrees of managerial experience for agencies such as the Oregon Youth Authority, the City of McMinnville, and the Department of Education.

Although new participants have not even finished the first quarter of the program, many speak of the difference courses have already made in their current jobs. “The CPM program has already helped me get a broader perspective on the work of other (state government) departments,” said JEFF STELL(DHS – Children, Adults & Families). MAY ELLEN ALTREE(DHS – Information Services) is pleased with the Excel and statistics skills she picked up since September. Others are fascinated with the concepts discussed in the organizational-change course.

For many participants, the Atkinson reputation for academic excellence was the primary reason for joining the program. The professors are known for bringing real-life knowledge into the classroom. Their ability to facilitate classroom discussion and get students to think about how they can immediately apply new concepts to their jobs has made a great impact on many participants. “I like the interactive discussion and the fact that we have the ability to talk and write about our work situations,” said ROBIN STRAUGHAN (Marion Soil & Water Conservation District). “I think I learn as much from fellow students as I do from the books and lectures,” added Jeff Stell.

In addition, the CPM offers the optimal formula for gaining new knowledge, enhancing skills and making connections with professionals in the public sector. Robin chose the CPM to build a foundation of business principles and management skills. SUZANNE SMITH (PUC) joined the program to prepare herself for the many changes her department will face in the near future. The format structured around Friday morning classes and a lot of outside studying appealed to many full-time professionals.

The potential to transfer credits attracted some looking for a transition from the professional world to an MBA. The CPM offers the possibility of transferring almost all 12 credits as graduate-level electives. But regardless of how they ended up in the same cohort, these students have something in common: the desire to learn new skills they can immediately apply to their jobs and the excitement of having found the right program so close to home.


Laura Leete Affiliated Professor LAURA LEETE, who teaches economics and public policy, received a $30,000 grant from the University of Wisconsin Institute for Research on Poverty USDA Research Grant Program. The project is titled: “Income Volatility, Food Insufficiency, and Food Stamp Receipt in the U.S.: The Effect of Welfare Reform”.


Steven Maser In mid October, Professor STEVE MASER attended the meetings of the National Association of Schools of Public Affairs and Administration in Washington, D.C., where he was appointed chair of the Accreditation Standards Committee, the committee that oversees the design and development of the standards under which public administration and public policy programs are reviewed for NASPAA accreditation. In that capacity Steve will be working throughout this year with the Executive Council of NASPAA to help design an overall review of the standards, expected to be completed in 2007.


Ken Smith Accounting and Information Science Professor KEN SMITH has been appointed to the steering committee for the Oregon Public Performance Management Association (OPPMA). Dr. Smith gave two recent presentations related to government benchmarking and performance measurement. On October 22 he presented “A Legislator’s Guide to Performance Measurement” to Oregon State Representatives that attended the New Budget Coalition Issues Briefing in Salem. On October 24 he presented “Benchmarking Consortium Projects: Prospects for Oregon Local Government” to the Oregon Municipal Finance Officers Association in Portland.



Business Women's Forum [logo] Business Women’s Forum and Atkinson Public Management Association Joint Fall Event
Two of Atkinson's student groups joined forces for an event titled Working In or With the Public Sector: What You Need to Know! The event co-sponsored by the Atkinson Public Management Association and Business Women’s Forum was held at the Wild Pear Cafe in downtown Salem on Thursday, November 17th. The speakers were LISA JOYCE, Oregon Housing and Community Services Director and SUSAN WILSON MAD ’77, Oregon Human Resource Services Director. The speakers talked about their experiences in the field of public management. A discussion time followed the speakers, when questions were posed to the group about pros and cons of working in the public sector, as well as gender issues in the field.

Atkinson Students Inducted into Beta Gamma Sigma
Current students FADI BOURI & MARY WHEELWRIGHT (SIMBALA) will be inducted into the distinguished Beta Gamma Sigma honor society. Beta Gamma Sigma is the honor society serving business programs accredited by AACSB International – The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International. Fadi and Mary will represent Willamette University’s MBA at the “Beta Gamma Sigma 2006 Student Leadership Forum” held in San Diego, CA, February 9-12. Congratulations to Fadi & Mary!

American Marketing Association [logo] AMA Site Visit
The Atkinson chapter of the American Marketing Association had its first site visit of the 2005-06 school year at The Metropolitan Group in Portland on Nov. 4. The Metropolitan Group is an advertising and public relations agency that primarily serves nonprofit and social purpose organizations. Executive vice president Laura K. Lee Dellinger introduced the group to the agency and led a 30 minute case discussion on a recent campaign launched for the National Youth Advocacy Coalition. The case study was followed by a casual wine and cheese event at the Metropolitan Group offices. This unique opportunity offered students a chance to learn more about a Portland-area firm that describes its services as “communications that make a difference” for organizations that “build a just and sustainable world.”

Two second-year students at Atkinson have started a real estate marketing company for the second-year PaCE course, New Ventures to Market. As part of their company, called InnovativExposure, HEATHER BUXTON and LYNDSEY EISENBARTH create Interactive Tours, flyers and postcards for real estate and other venues. The two students plan to continue with the venture after graduation if it meets their current goals and objectives. Check out their products at www.innovativexposure.com. Heather and Lyndsey are currently working to expand their distribution channels. If you know someone in real estate, event venue facilities or anyone else who could use this product, they would be grateful for contact information or an introduction. Please contact Heather at heather@innovativexposure.com or Lyndsey at lyndsey@innovativexposure.com if you have any questions about their service or products.

SHRM Food Drive a Success
Atkinson’s SHRM (Society of Human Resource Management) chapter held the annual canned food drive and this year donated a total of 353 lbs to the Marion Polk Food Share. The canned food drive was a contest between PaCE teams, 2nd year students and faculty. The winner of this year’s food drive was PaCE Team 2, which donated a total of 131 pounds. PaCE Team 1 came in second with only one pound difference!


Janet Jobes JANET JOBES, Atkinson Registrar, attended the annual PACRAO Conference in Sacramento, CA. on November 6-9, 2005. PACRAO is the Pacific American Association of College Registrars and Admission Officers with more than 1,500 members representing approximately 400 institutions. PACRAO members are drawn from the states of Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, and Washington, the territory of Guam and provinces of Alberta, British Columbia, Manitoba, and Saskatchewan.





Election Day


Registrar Janet Jobes’ Birthday


Atkinson Student Association Day


Veteran’s Day: University Open


Thanksgiving Weekend: University Closed/No Classes


Director of Development Denise Crawford’s Birthday


Professor Steve Maser’s Birthday



CPM Graduation


Willamette Star Tree Lighting and Holiday Concert


Victorian Christmas with John Doan, Hudson Hall


Last Day of the Semester for AGSM


Winter Break: University Closed


Christmas Eve


Christmas Day


Administrative Assistant Mary Stout’s Birthday


New Year’s Eve



New Year’s Day


Senior Assistant to the Dean Susan Chiapella’s Birthday


Professor Ilan Vertinsky’s Birthday


First Day of Class for AGSM


Martin Luther King Jr. Day


Professor Patrick Connor’s Birthday

View the current events calendar at: www.willamette.edu/~schiapel/master_calendar/ and other information for alumni at: www.willamettealumni.com/events.

I honestly think it is better to be a failure at something you love than a success at something you hate.

– George Burns

Acknowledgements: I thank the following contributors for this month’s issue: Jim Goodrich, Jorge Ordonez, Fred Thompson, Jeremy Beal, Susan Chiapella, Judy O’Neil, Dan Mahoney, Tina Alexander, Jeanne Hobson, Russell Yost, Laura Leete, Janet Jobes, Jennifer Hamilton, Heather Buxton, Lyndsey Eisenbarth, Steve Maser, Nels Swenson, Woody English, Amanda Stanley, Claudia Coibanu, Aaron Andrus, Fadi Bouri and David McKelvey in the Office of Communications at Willamette University for uploading ATKINSONews to the web.

Comments/Corrections/Suggestions: I encourage and appreciate that you send your thoughts, comments, criticisms, corrections or suggestions about your newsletter to Comments. Corrections will be addressed in the following issue and all your comments or suggestions will be thoughtfully considered.

Disclaimer: The views and opinions expressed herein are solely those of the contributor and do not necessarily reflect those of the Atkinson Graduate School Administration or Willamette University.

Mission: As an effort to foster one of Atkinson’s significant purposes – to establish a close community – ATKINSONews’ mission is to provide an accurate and timely forum for disseminating current news and events involving the school and its current and former community members.

Submissions: You may submit any news item pertaining to your academic life or significant personal milestones including (but not limited to) promotions, awards, accolades, engagements, marriages and babies. Also, if you know of a near future event you think might be of interest to the Atkinson community, submit that item as well. I will try to include all appropriate submissions as time and space allow. The deadline for submissions is Wednesday noon, the day before publication (see below). Please send your submissions electronically to ATKINSONews.

Subscriptions: The ATKINSONews is a monthly newsletter specific to the Atkinson Graduate School of Management of Willamette University, Salem, Oregon. It is usually distributed to the current Atkinson community, subscribed alumni and Willamette University administrators via email on the first Thursday of the month during the academic year. Recipients wishing to unsubscribe –excluding current community members- may do so by submitting your request to Opt Out. Current Atkinson community members cannot unsubscribe but can instruct their email program to purge or block the newsletter via Message Filters (Netscape) or Message Rules (Microsoft) applications. And last, please send notification of email address changes to List.

Thanks for reading.

Aimee Akimoff

Admissions - Alumni
Atkinson Graduate School of Management
900 State Street - Salem, Oregon 97301
503.370.6440    -     (toll free) 1-866-MBA-AGSM    -    FAX: 503.370.3011