Willamette Appoints Associate VP for Marketing and Communications

Willamette University has appointed Edward R. Kramer to the newly created position of associate vice president for marketing and communications, effective today.

Kramer, who will manage the University's Office of Communications, will be responsible for developing and overseeing a University-wide, integrated marketing plan with the goal of communicating Willamette's academic excellence and student experience to the outside world. He will oversee all strategic message development, media relations, Web development and publications, and will serve as a member of the president's senior administrative cabinet.

"This is a very important appointment for Willamette," said President M. Lee Pelton. "Mr. Kramer will coordinate our efforts to keep the University in the forefront of people's minds when they think of outstanding liberal arts colleges and graduate schools."

Kramer began his relationship with Willamette University last year as an independent consultant for the Atkinson Graduate School of Management. He has more than 20 years of strategic communications experience from California's Silicon Valley, where he held senior marketing and public relations positions with such companies as Xerox and Oracle Corporation. In addition to his work with Atkinson, Kramer also has consulted privately with numerous companies including Apple Computer and Seiko Instruments USA.

"Willamette is a wonderful story that needs to be told both regionally and nationally," said Kramer. "It's a story of academic distinction coupled with a superior environment for learning and personal growth. I am honored by the appointment and extremely optimistic about the job ahead."