Willamette University

Managing Editor's Note

“ An investment in knowledge pays the best interest.”
- Benjamin Franklin

This sums up how we’re feeling in the Office of Alumni Relations following a series of surveys to our alumni and our readership pool for The Scene. I want to personally thank those of you who took the time to respond to our questions and share what you think — you’ve given us great ideas for refining the magazine.

Here are some of the highlights:

  • Approximately 75 percent of you indicated that you receive a significant measure of your information about Willamette and alumni via The Scene
  • Eighty-six percent of you in the readership survey indicated a preference for The Scene in print, though a number of you indicated that you’d like to view it online as well (you can do so at willamette.edu/alumni/online_media)
  • Your favorite parts of the magazine tend to be class notes, articles about alumni and the photography
  • You’d like to see more updates about faculty, student and faculty research, alumni in their professions (see this issue!), athletics, the history and traditions of Willamette, and what’s happening now with campus grounds and facilities
  • You would favor fewer long articles and are not as interested in stories about specific donors, individual students and institutional business affairs

We’ve already begun to incorporate your feedback. Starting with this issue, some of the changes you’ll see include:

  • An entire theme dedicated to alumni and what they’re up to
  • A regular athletics section within Tidbits & Briefs
  • A new photo essay department
  • Larger font size in the Class Notes section
  • As many class notes as we can get (send us your personal updates by emailing scene@willamette.edu, or manage class notes more directly online at The Compass — willamette.edu/alumni/compass)

Following a recent review of production practices and the incorporation of some (mostly invisible) changes, we will be reducing the cost of printing by an estimated 12 percent per issue; we will also be able to save 19 percent in postage. This means that we still do not need to charge for the magazine — but we do rely on our readers for accurate mailing data. If you are receiving multiple copies or wish to go to online-only reading, please contact us at scene@willamette.edu and we’ll take care of you.

Thank you for helping us manage The Scene as effectively and thoughtfully as possible. It is one of our favorite projects, and we hope that the pleasure is carried on to you as readers.

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Denise Callahan ’95, MBA’00
Senior Director of Alumni Relations

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