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Atkinson Labs

Atkinson Graduate School of Management

Willamette University
900 State Street
Salem, Oregon 97301

503-370-6167 voice


Atkinson Labs is an outreach program of the Atkinson Graduate School of Management. We have a diverse body of MBA students who want to apply their classroom learning to real-world projects. We reach out to companies looking for help in two areas: innovation and data mining.
  • Innovation. Some of our students take an elective course in Design Thinking where they learn a process for solving difficult problems, particularly those that can be solved with new products and services. They can act autonomously or mix with your team to familarize you with design thinking and be fresh minds and sets of eyes looking at your problems; and,
  • Data mining. We also offer an elective course in data mining, a process and set of techniques for finding subtle patterns in large datasets. During the course students become familiar with IBM SPSS Modeler, one of the most powerful data mining tools. They can work autonomously on your anonymized data (confidential information removed), or help your team learn the fundamentals of data mining and the operation of Modeler as they work with your data.
Whichever option you choose the students are coached by an experienced faculty member, and any work is treated as confidential. There is no charge for the service, but donations are appreciated. Contact us today to tell us about your project.