Robert Wiltbank, Ph.D.
RCM Montlake AGSM

Strategy is built around the notion that value is created by thoughtfully integrating the separate business functions. The perpetual challenge is creating new combinations of those functional resources and capabilities that manage organizational, customer, and competitive interactions over time. This interaction through time reminds us that the success of any strategic move is largely dependent upon how others react to it.

Saras, Stuart, me, and Nick

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