Biography
ECOMMERCE DIRECTOR
Portland, OR | (503) 475-8969 | dan.weinsoft@gmail.com | linkedin.com/in/dan-weinsoft/
Motivated leader with over 17 years of experience in digital marketing and ecommerce. Expert at identifying customer needs and providing customized solutions and strategic direction. Skilled at analyzing quantitative and qualitative information. Articulate communicator who thrives in a technology-driven, fast-paced environment. Dedicated to delivering operational excellence.
CORE COMPETENCIES
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TECHNICAL SKILLS
Google Analytics, Shopify Plus, Magento, BigCommerce, SiteCore, Woocommerce, Wordpress, Squarespace, VWO, Optimizely
PROFESSIONAL EXPERIENCE
GOODR 1/2019 - PRESENT
DIRECTOR, ECOMMERCE, 01/2019 - Present
- Lead all direct-to-consumer ecommerce operations, reporting, and strategic growth plan for over 55% of total company revenue.
- Customer Experience (CX) tactical execution for on-site conversion rate optimization, advanced segmentation, and sales.
- Search Engine Optimization (SEO) initiative and content strategy leader growing largest online channel.
- Email marketing strategy lead and copywriter to over 200,000 active subscribers attributing over 30% of online revenue
THE GOOD 11/2015 - 12/2018
DIRECTOR, CONVERSION AND UX STRATEGY, 07/2016 - 12/2018
- Led the Conversion Growth Program™ and grow the client base from 9 to 24 simultaneous ecommerce and B2B clients.
- Managed a $300K budget and team of 5 while growing annual revenues from $500K to $1.5M and monitoring expenses.
- Achieved between 35-150% growth in online conversion rates and 9:1 ROI for 24 clients with up to $21.5M in online sales.
- Performed deep quantitative and qualitative research from 100% primary data sources.
- Monitored web analytics, revenue reports, marketing tools, and campaign data, reporting results to client executive teams.
- Conducted surveys, live consumer panels, online unmoderated user testing, sentiment studies, and stakeholder interviews.
- Produced optimization tests on UX, creative design, content strategy, and front-end development for 1M monthly users.
CONVERSION STRATEGIST AND UX ANALYST, 11/2015 - 07/2016
- Created the Conversion Growth Program™ for a subset of clients at $500k in revenue to the company.
- Earned a strong 9:1 return on investment and improved sales margins for 7-9 simultaneous clients.
- Solved up to 45 online optimization problems per month with professionalism and 0 downtime.
- Collected, compiled, and modeled data to draw conclusions, test hypotheses, and support decision making.
- Improved conversions by 20-40% through event tracking, multivariate testing, customer segmentation, and data analysis.
THE NEW GROUP 2010 - 2015
USER EXPERIENCE AND INFORMATION ARCHITECT, 2014 - 2015
- Oversaw major client accounts valued at $2.5M in annual revenues.
- Facilitated 100s of client definition sessions to guide development for key site UX and user flow mapping.
- Outlined functional specifications and interactive details for creative and technical site development.
- Created and executed user test plans with 5-40 users each, generated prototypes, and analyzed results.
EARLY CAREER HISTORY
PROJECT MANAGER, The New Group 2010 - 2014
SENIOR PROJECT MANAGER, Babcock & Jenkins 2007 - 2010
ACCOUNT MANAGER, Vital Technical Marketing 2003 - 2007
EDUCATION AND CREDENTIALS
MASTER OF BUSINESS ADMINISTRATION, Willamette University 2017
BACHELOR OF SCIENCE (BS), BUSINESS ADMINISTRATION, SPORTS MARKETING, University of Oregon 2003